Another interesting set of items exclusive to dentist offices is the Dental Health Kit. The kit consists of six appointment reminder postcards, one “Star Wars Plaque Fighter” membership card and one “Dental Health Adventure Book”.
Dental Health Adventure Book – The Adventure Book is a really fun item – it is packed with unique artwork, games, puzzles and information on dental health, all presented in a black and white format that just begs to be colored on (in or outside the lines). There are a couple of variations of the Dental Health Adventure Book. The back cover can be found with either an image of the full set of toothbrushes packaged in their retail boxes, or with five of the loose toothbrushes, all but the Ewoks brush is shown. I assume the reason for not showing the Ewoks brush was Lucasfilm was still trying to keep the Ewoks identity under wraps. Another variation that I just recently discovered features a perforated set of coupons attached to the back cover. There are three coupons for $.25 off any Oral-B item. At first I thought this was just a matter of all the booklets having had the coupons torn out. However after closer inspection it’s clear the back cover is not as wide as the other booklets, to compensate for the coupon fold.
Plaque Fighter Membership Cards – These cards served as a take home appointment reminder. This just had the added benefit of rewarding you for completing your dental exam and becoming a fearsome Plaque Fighter!
Appointment Reminder Cards – The appointment reminder postcards feature six different scenes from the Return of the Jedi movie on the front, and appointment information on the back. In the days before cellphone reminders, these served to give you a heads up that your next check up was right around the corner.
Dentist Office Appointment Motivation Plan – Features info on the Dental Health Kit, reminder cards and the toothbrushes themselves.